Many businesses are discovering the solution for specialised tasks from accounting to marketing is to call on a virtual team. Large organisations like Hewlett Packard, Texas Instruments, and British Petroleum draw on virtual teams to increase productivity and expand their services while small and medium enterprises (SMEs) use virtual teams as the key to growth and competitiveness.
It can be a better solution for tight budgets, too. But what could it offer your business?
What exactly is a virtual team?
A virtual, or remote team usually refers to an external group of individuals who work together to provide a defined set of services. It avoids the cost, difficulty and long term commitment of hiring full-time employees – but lets your business take advantage of the highest standards of professional expertise.
It’s very different from calling in casual workers or freelance consultants. A virtual team can work with you for the long haul, getting to know you and your business, and sharing in your company culture.
A good virtual team can provide a turnkey solution to a particular business challenge. They can work as effectively as permanent staff – but without the associated costs and lack of flexibility.
Technology makes it possible
A virtual team can be integrated with your own staff, thanks to communication technology such as email, cloud and video and voice conferencing services. This technology actually means that individuals in the team can work from anywhere in the world – although you may prefer a team with members who can come to your office as required for idea sharing, face to face meetings, and collaboration.
The advantages of a virtual team
It is more cost effective. You may not have sufficient budget – or workload – for a full time team. You pay only for the work you need to be done.
It makes better use of your resources. You can cut back on office space, and associated cost such as IT.
It brings you a larger talent pool. Your virtual team can include the best global talent, with specialists for tasks such as technical copywriting, and other in demand skills that would otherwise be out of reach.
It reduces management responsibilities. Virtual teams can be entirely outsourced, removing all HR, payroll and other management issues.
It means greater flexibility. Virtual teams usually work on a project basis, making them more productive, and ensuring deadlines are met.
Virtual marketing teams
You can call in a virtual team to be responsible for many business functions, but one of the most popular areas is marketing. It is becoming increasingly common for businesses today to employ virtual marketing teams, and for very good reasons.
Marketing has become increasingly challenging in recent years. Keeping up with the latest trends and developments can be a full time job in itself. Where once a single member of staff could take care of getting brochures printed or placing press ads, modern marketing needs a huge range of specialist skills and knowledge.
Digital marketing alone combines dozens of specialised skills, from web design and SEO to analytics. Building a single web page may take experts in SEO, UX and ecommerce. Supporting that page may require specialists in CMS, email, strategy and CRM.
Outsourcing those skills to conventional agencies can be impossibly expensive, and make equally impossible demands on your time.
A virtual marketing team, on the other hand, can source all the necessary skills, while keeping costs within your budget – and avoiding the conflicts of interest that are inevitable with a traditional external supplier.
At Eunoia, we provide a virtual marketing team to our clients. We offer a full marketing service, bringing you expertise in everything from branding and strategy to SEO, and from graphic design to analysis.
We will provide a full time resource ready to do what’s best for your business, but we’ll only work when you need us. Our service may be virtual, but the benefits to your business are very real.
Why not contact us and see how we can help your business?